Product Marketing Manager

IE Media, Inc. is a leading, global digital media publisher covering technology, engineering, and science news. We deliver the most futuristic and cutting-edge developments to our global audience through compelling articles and videos.

IE's fast-paced and collaborative international work environment celebrates quality and ethical journalism. Our diverse team of curious individuals shares a passion for making the latest scientific and technological information accessible worldwide.

As the the Product Marketing Manager, you will be the strategic architect responsible for elevating IE's market presence, driving subscription growth, and implementing data-driven marketing innovations across our digital ecosystem.

Availability for off-hours or on-call duties on a rotating basis and international traveling every few months may be required.This role is full-time contract initially.Key Responsibilities:

• Design and execute comprehensive go-to-market strategies for IE website, newsletters, jobs, IE PRO and IE+ subscription models
• Develop sophisticated customer segmentation and targeting strategies
• Create differentiated value propositions for each subscription tier (Free, PRO, IE+)
• Build predictive models for customer acquisition, conversion, and lifetime value
• Develop advanced subscription growth frameworks
• Design and implement comprehensive A/B testing strategies across: Pricing models, Subscription landing pages, Conversion funnels, Feature bundling, Retention mechanisms
• Create predictive churn prevention models
• Develop personalized re-engagement campaigns for different subscriber segments
• Map and continuously refine end-to-end customer journeys for multiple user personas
• Implement advanced user experience (UX) optimization strategies
• Design cross-platform engagement strategies integrating web, mobile, and emerging platforms
• Develop sophisticated user segmentation and personalization frameworks
• Establish comprehensive marketing analytics infrastructure
• Create dashboards for real-time performance monitoring
• Implement advanced conversion rate optimization (CRO) techniques
• Develop predictive models using machine learning for: User behavior prediction, Content recommendation
• Subscription propensity scoring
• Lead technical marketing stack integration
• Oversee implementation of advanced marketing technologies
• Develop cross-platform tracking and attribution models
• Create scalable marketing automation workflows
• Drive alignment between product, engineering, editorial, and marketing teams
• Establish clear communication protocols and shared OKRs
• Create knowledge-sharing frameworks for continuous learning
• Determine ROI and potential investment figures

Qualifications:

• Bachelor's degree in Marketing, Engineering, Business Administration, or related
• field; Master's degree preferred
• 7+ years of experience in product marketing strategy, with at least 3 years in a leadership role
• Proven track record developing positioning, messaging, and executing go-to-market
• strategies
• Expertise in SEO, SEM, content management systems, and digital analytics tools
• Experience marketing in technology, engineering, or scientific fields
• Experience with marketing automation platforms
• Strong leadership and communication skills, with strategic and innovative mindset
• Native or professional-level English language skills
• Ability to simplify complex concepts and create compelling content that resonates with
• key audiences
• Experience in B2B marketing preferred but not required
• Deep expertise in: Digital marketing strategies, subscription economy models, data analytics and marketing intelligence, user experience design, A/B testing methodologies, marketing automation tools, CRM systems