Analytics Manager

Job Title: Analytics Manager

Location: Remote (Availability to work in US/Europe time zones required)

Company: Exactius

About Exactius

Exactius offers tailored growth solutions by combining expert consulting, the powerful Violet Growth Platform, and proven strategies to drive sustainable expansion for eCommerce and lead generation businesses. Our AI-powered platform, Violet, helps businesses optimize their marketing, improve attribution accuracy, and maximize ROI through advanced data solutions. Exactius Capital Management also provides strategic capital and support for growth-stage companies, helping them reach their full potential.

Job Overview

As an Analytics Manager at Exactius, you will take on a dual role that blends technical expertise and business strategy. You will be responsible for implementing tracking solutions (e.g., ad platform events, cookies, pixels) while ensuring UTM parameters are properly captured to enable precise conversion attribution in our clients' BI platforms. Acting as a bridge between our clients and internal teams, you will translate business requirements into actionable steps for developers, data engineers, and analysts. You will coordinate product implementation, ensuring clients have robust tracking systems to provide the necessary data for accurate campaign performance reporting and conversion attribution.

Key Responsibilities

• Tracking and Implementation: Lead the design and implementation of tracking solutions, including ad platform events, cookies, pixels, and more. Ensure tracking setups accurately capture UTM parameters so the BI platform can correctly report on campaigns and assign proper credit for conversions.
• Technical Consulting: Serve as the primary technical consultant during the onboarding of Violet, helping clients understand and implement their data infrastructure and tracking systems.
• Client Coordination: Act as the project manager during the implementation phase, ensuring a seamless onboarding experience for new partners while aligning marketing, technical, and business objectives.
• Business-Technical Translation: Work closely with business stakeholders, developers, data engineers, and analysts to translate business requirements into technical actions that meet client needs.
• Data Flow Management: Analyze and understand the full data flow from tracking setup to reporting. Provide recommendations for optimization, ensuring data integrity for accurate attribution.
• Technical Customization: Leverage your basic knowledge of JavaScript, CSS, and HTML to assist with custom integrations and ensure seamless tracking and data capture.
• Cross-functional Collaboration: Work closely with internal and external marketing, technical, and BI teams to ensure clear communication and alignment throughout the project lifecycle.

What We’re Looking For

• Proficiency in English is a must.
• Client Facing: Great communication and customer service skills are a must.
• Experience: 3+ years in analytics implementation engineering or similar roles in B2B, lead generation, or eCommerce environments.
• Tracking & Attribution: Strong hands-on experience with tracking tools (e.g., Google Tag Manager, GA4, CallRail) and a deep understanding of UTM parameters and attribution models.
• Data Infrastructure Knowledge: Understanding of how data flows from tracking to reporting is critical. Experience with BI tools (e.g., Google BigQuery) and familiarity with tools like Airflow and Tableau are a plus.
• Technical Skills: Basic experience with JavaScript, CSS, and HTML to handle integrations and custom tracking setups. Familiarity with APIs, server-to-server tracking, and customization is a strong advantage.
• Project Management: Proven ability to manage complex implementation projects, especially in SaaS or data solutions. Experience with project management tools like Monday, ClickUp, or Jira is essential.
• Collaboration: Ability to work cross-functionally with marketing and technical teams. Experience with CRM tools (e.g., HubSpot, Salesforce) is a plus.
• Proactive & Problem Solver: Self-motivated, curious, and solution-oriented, constantly looking for ways to improve processes and add value for clients.
• Time Zone Flexibility: Availability to work across US/Europe time zones to support our global clients.

Preferred Qualifications

• Experience with APIs, integrations, server-to-server tracking, CAPI, and advanced tracking solutions.
• Marketing and attribution experience, particularly in eCommerce, analytics, or advertising.
• Knowledge of SQL, Python, MSSQL, and ETL tools is highly valued.

Why Join Us

At Exactius, you'll be part of an innovative team that helps clients harness the power of advanced technology to optimize their marketing strategies and drive business growth. You'll have the opportunity to work with a diverse set of clients, helping them improve their data tracking and reporting for better business outcomes