Product Marketing Manager PLG

About the Company

Are you passionate about bringing product and technical stories to life for developer audiences? Do you want an opportunity to build and deliver product led growth (PLG) strategies at a leading technology organization? Join our innovative cloud product marketing team.

About the Role

As a Sr. Product Marketing Manager for PLG, you will work closely with marketing and product teams to define and deliver product led growth strategy across several high profile marketing and developer-centric initiatives. You will play a pivotal role in shaping the next phase of growth, engaging with technical audiences at all levels to drive product adoption holistically and at scale.

Responsibilities

Creating a foundation for teams/stakeholders, understanding each product's technical capabilities, highlighting product-market fit, value drivers/product positioning.

Working closely with product teams to define the product vision for different personas, and product-led growth strategies for self-service cloud customers.

Delivering high value user journeys that drive customers to greater adoption and usage across the cloud portfolio.

Driving engagement for different stages of user growth through innovative stories around our solutions.

Collaborating with Marketing, Sales/Product teams, creating PLG strategies and tactics for product releases, new ISVs, and customer stories.

Designing effective educational materials, programs, plays/campaigns that drive awareness and adoption metrics, aligning with Product Marketing leadership.

Qualifications

Education details

Required Skills

Have prior experience with product-led growth strategies and tactics at enterprise technology companies.

Have practical and technical knowledge of cloud infrastructure, cloud-native applications, Kubernetes, and storage solutions.

Have experience contributing to product development cycle and release activities in previous roles.

Define and deliver consistent and high-value user experiences to drive usage and adoption for developers and self-service businesses.

Possess extensive writing and communication skills, with the ability to adapt to internal vs. external audiences effectively.

Demonstrate success in positioning cloud products specifically for technical audiences.

Have the ability to drive strategy and process simultaneously, developing tools or resources to improve efficiency.

Be collaborative, creative, and willing to learn from the broader team.

Preferred Skills

No specific preferred skills mentioned.

Pay range and compensation package

Salary Range: Up to 120k

Equal Opportunity Statement

Include a statement on commitment to diversity and inclusivity.