Product Marketing Manager

Department: Product Employment Type: Permanent - Full Time Location: Remote, UK DescriptionJoin us on a mission to transform EdTech! At ParentPay Group, Europe’s largest EdTech provider, we’re on an ambitious journey to bring together the best of our market-leading solutions—MIS, parental engagement, finance, payments, and catering—into one seamless platform. The goal? Make life easier for schools, Multi-Academy Trusts, and parents while driving real efficiency across education. You’ll be at the heart of this transformation, helping to define how we tell our story, drive product adoption, and bring our solutions to market in a way that just makes sense to our customers. If you’re an ambitious, high-energy product marketer who thrives in fast-paced environments, loves getting to the heart of how products work, and has a knack for positioning products so clearly that customers instantly ‘get it’, we want to hear from you! What you'll be doing Positioning and Messaging

• Develop compelling product positioning and messaging that clearly differentiates ParentPay Group in the market
• Ensure all product communications clearly articulate our value proposition and resonate with our target buyer and user personas
• Build and maintain positioning frameworks and messaging canvases to guide product launches and GTM campaigns

Marketing Content and Campaigns

• Work with marketing to craft engaging, high-impact campaigns that drive awareness, adoption, and retention
• Be our content engine—producing everything from blog posts and product demos to animations and event collateral that bring our products to life
• Track product adoption and campaign performance, using dashboards provided by Shared Services to fine-tune strategies and drive even stronger results

Customer and Market Insights

• Bridge the gap between customer insights and product strategy, ensuring customer feedback shapes positioning, messaging, and roadmap decisions
• Join Product and Sales colleagues on school visits to see firsthand how our solutions impact educators
• Conduct market analysis to understand competitive positioning, industry trends, and customer challenges

Internal Communications

• Own and update the ‘Product Zone’ internal site—the go-to hub for all things product
• Send out bi-weekly product updates, keeping the business up to speed on our latest developments
• Be the champion of the customer voice across the business, making sure VoC insights drive product decision

Sales Enablement

• Work with Sales Enablement to ensure sales teams can confidently position and sell our solutions
• Equip customer-facing teams with effective sales tools, including product decks, one-pagers, demo scripts, and objection-handling guides
• Drive growth by supporting upsell, cross-sell, and market expansion strategies

Roadmaps

• Own and communicate the public-facing product roadmap, keeping customers and internal teams updated with what’s coming next
• Manage and update release notes, ensuring schools and MATs understand and know how to leverage new product enhancements
• Work closely with Product and Marketing to align messaging and launch strategies with product development timelines

What you'll need to be successful in this role

• 3+ years of experience in Product Marketing ideally in SaaS, EdTech, FinTech, or Payments
• A strong marketing background, with broad experience across the full product marketing spectrum
• Proven ability to craft clear, compelling messaging that resonates with both technical and non-technical audiences
• Experience in B2B and B2B2C marketing, with a knack for balancing strategic storytelling with real customer needs
• A natural curiosity—you love getting under the hood of products and deep-diving into customer challenges
• Strong cross-functional collaboration skills, able to influence without direct authority